The Changing Attitudes to Death Report 2018 by

Great Death Report

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Here at we are trying to change the narrative around death. There is still a large taboo surrounding discussions of death, grief and how we would like to be remembered. So we commissioned a YouGov survey, The Changing Attitudes to Death 2018, to build a better picture of the UK’s perspective on death.

We wanted to know what real people living now think about death, and this meant asking the questions that reflect modern lives.

We asked you for your preferred gender of undertaker, whether you would livestream your funeral, how likely you are to donate your body to science after you die, and just how many of you would like to live on through an AI chatbot. Yes, really.

Our results are startling. If you didn’t think there was anything new to say about death, think again.

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